Chewse

 
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Chewse

Art Direction | Photography | Video 

 

Deliverables

Photography and Video Assets for: 

  • Social Media 
  • Web
  • Marketing Collateral 
  • Internal Communication 
  • Photography Playbook 

 

 

Info

Chewse delivers family-style meals from the best local restaurants. 

For this project our aim was to refine Chewse's visual identity through the production of refreshed photography and video assets. We formed a cross-functional team made up of stakeholders from the Product, Marketing and Restaurant Partnerships team. 

My role: 

  • Hired and managed contract photographer
  • Developed photoshoot concepts and pitched to stakeholders
  • On-set art direction
  • Managed Restaurant Partnerships communication and food order logistics 
  • Managed photo and video shoot budgets, logistics and coordination
  • Collaborated with Marketing team to align with brand and editorial calendars
  • Collaborated with Design team to define Chewse's visual identity and create photography playbook
  • Trained LA Vendor Business Development team on photography playbook
  • Produced photo and video content for website, social media, marketing collateral and internal communication 

 

 

Team 

Justin Lee

Designer

Genevieve Diaz

Producer, Photographer, Videographer

Lauren Midori Hsia

Photographer

Gerard Mealy

Marketing  

 

 
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Photography Playbook

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Social media