Chewse

Art Direction | Photography | Video

Deliverables

Photography and Video Assets for:

Social Media
Web
Marketing Collateral
Internal Communication
Photography Playbook

Info

Chewse delivers family-style meals from the best local restaurants.

For this project our aim was to refine Chewse's visual identity through the production of refreshed photography and video assets. We formed a cross-functional team made up of stakeholders from the Product, Marketing and Restaurant Partnerships team.

My role:

Hired and managed contract photographer
Developed photoshoot concepts and pitched to stakeholders
On-set art direction
Managed Restaurant Partnerships communication and food order logistics
Managed photo and video shoot budgets, logistics and coordination
Collaborated with Marketing team to align with brand and editorial calendars
Collaborated with Design team to define Chewse's visual identity and create photography playbook
Trained LA Vendor Business Development team on photography playbook
Produced photo and video content for website, social media, marketing collateral and internal communication

Team

Justin Lee

Designer

Genevieve Diaz

Producer, Photographer, Videographer

Lauren Midori Hsia

Photographer

Gerard Mealy

Marketing